It happens with more authors. Blogging and self-promotion on social media easily leads to fast and sensational "insights". It is fast food: feels good, easily digestible, way better than a thorough study involving the required ifs-and-buts and the hard work of trying to find blind spots in one's own perspective.

The latter profile isn't suitable for short content bites and doesn't sell to a large audience. The former does, but comes with a cost only the uninformed aren't aware of.

I can sympathize with that though. Non-fiction in general is a hard sell.