This article doesn’t add anything to what we know already. It’s still an open question what happens with the labs this coming year, but I personally think Anthropic’s focus on coding represents the clearest path to subscriber-based success (typical SaaS) whereas OpenAI has a clear opportunity with advertising. Both of these paths could be very lucrative. Meanwhile I expect Google will continue to struggle with making products that people actually want to use, irrespective of the quality of its models.
What Google AI products do people not want to use? Gemini is catching up to chatpt from a MAU perspective, ai overviews in search are super popular and staggeringly more used than any other ai-based product out there, a Google ai mode has decent usage, and Google Lens has surprisingly high usage. These products together dwarf everyone else out there by like 10x.
I use it several times a day just to change text in image form to text form so you can search it and the like.
It's built into chrome but they move the hidden icon about regularly to confuse you. This month you click the url and it appears underneath, helpfully labeled "Ask Google about this page" so as to give you little idea it's Google Lens.
> ai overviews in search are super popular and staggeringly more used than any other ai-based product out there
This really is the critical bit. A year ago, the spin was "ChatGPT AI results are better than search, why would you use Google?", now it's "Search result AI is just as good as ChatGPT, why bother?".
When they were disruptive, it was enough to be different to believe that they'd win. Now they need to actually be better. And... they kinda aren't, really? I mean, lots of people like them! But for Regular Janes at the keyboard, who cares? Just type your search and see what it says.
It's hard to say with Google because they make most of their money from ads and you can't really tell if people who clicked were there for normal search or Gemini. They seem to be doing ok though, profits up 66% from a couple of years ago.
>Gemini is catching up to chatpt from a MAU perspective
It is far behind, and GPT hasn't exactly stopped growing either. Weekly Active Users, Monthly visits...Gemini is nowhere near. They're comfortably second, but second is still well below first.
>ai overviews in search are super popular and staggeringly more used than any other ai-based product out there
Is it ? How would you even know ? It's a forced feature you can not opt out of or not use. I ignore AI overviews, but would still count as a 'user' to you.
Entry points ? The visits are accurate for the website and app. If you're talking about AI overviews, then that's meaningless for reasons I've already explained.
I do understand why it makes it very hard to compare but it's certainly not meaningless. Google's AI overviews are pretty much the only way that I use AI.
I mean we're all talking about how Google is 'catching up' and 'taking over' Open AI right ? In that case, it genuinely is meaningless. AI Overviews, even if it had the usage OP assumes, is not a threat to Open AI or chatGPT. People use chatGPT for a lot of different things, and AI overviews only handles (rather poorly in my opinion) a small, limited part of the kind of things it gets used for. I use AI mode a lot. It's better than Overviews in every conceivable way, and it's still not a chatGPT replacement.
Bart was a flop.
Google search is losing market share to other LLM providers.
Gemini adoption is low, people around me prefer OpenAI because it is good enough and known.
But on the contrary, Nano Banana is very good, so I don't know.
And in the end, I'm pretty confident Google will be the AI race winner, because they got the engineers, they tech background and the money. Unless Google Adsense die, they can continue the race forever.
If Google is producing very good models and they aren’t gaining much traction, that seems like a pretty bad sign for them, right? If they were failing with bad models, the solution would be easy: math and engineer harder, make better models (I mean, this is obviously very hard but it is a clear path). Failing with good models is… confusing, it indicates there’s some unknown problem.
It’s irrelevant, Google needs to focus on performance enhancements that the enterprise market segment demands - who only operate in the air of objectivity.
If they can achieve that they will cut off a key source of blood supply to MSFT+OAI. There is not much money in the consumer market segment from subscribers and entering the ad-business is going to be a lot tougher than people think.
OK, but Gmail, Google Maps, Google Docs, and Google Search etc are ubiquitous. `Google' has even become a verb. Google might take a shotgun approach, but it certainly does create widely used products.
What "we" know already is hard to add to, as a forum that has a dozen AI articles a day on every little morsel of news.
>whereas OpenAI has a clear opportunity with advertising.
Personally, having "a clear opportunity with advertising" feels like a last ditch effort for a company that promised the moon in solving all the hard problems in the world.
There are other avenues of income. You can invade other industries which are slow on AI uptake and build an AI-from-ground competitor with large advantages over peers. There are hints of this (not AI-from-ground but with more AI) with deepmind's drug research labs. But this can be a huge source of income. You can kill entire industries which inevitably cannot incorporate AI as fast as AI companies can internally.
1. Google books, which they legally scanned. No dubious training sets for them. They also regularly scrape the entire internet. And they have YouTube. Easy access to the best training data, all legally.
2. Direct access to the biggest search index. When you ask ChatGPT to search for something it is basically just doing what we do but a bit faster. Google can be much smarter, and because it has direct access it's also faster. Search is a huge use case of these services.
3. They have existing services like Android, Gmail, Google Maps, Photos, Assistant/Home etc. that they can integrate into their AI.
The difference in model capability seems to be marginal at best, or even in Google's favour.
OpenAI has "it's not Google" going for it, and also AI brand recognition (everyone knows what ChatGPT is). Tbh I doubt that will be enough.
Google's most significant advantage in this space is its organizational experience in providing services at this scale, as well as its mature infrastructure to support them. When the bubble pops, it's not lights-out or permanently degraded performance.
