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How is it an opportunity for Apple? They are a customer of Samsung and Micron RAM modules just like everyone else is. They aren't in any unique position other than their user base is already used to paying extreme markup for RAM. Now whether Apple just eats the cost in their profit margin or charges even more for RAM remains to be seen.




Their supply chain prowess likely means they have already secured contracts for 2026 (and maybe even 2027), so they will not be affected by the price hike. But maybe they'll still use it as an opportunity to bump prices and rake in free profit, who knows.

Apple reportedly negotiated a 50% price increase in memory supply for 2026, down from a higher price given to other OEMs.



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