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Whatsapp came out 16 years ago. Yes, the main driver for adoption was avoiding fees. They still emphasize it being free to this day.

The adoption of messaging apps caused a lot of carriers to reduce or eliminate the SMS fees, as they saw the business was evaporating.



Carriers actually massively jacked up SMS fees, just not for consumers.

One of Signal's main cost centers is activation SMS messages. For many other small players it is a significant factor too.




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