> It means at least 200 more days of the kind of Chrome user tracking that should have been banished years ago.
This kind of writing makes me question if the author understands the tech they're writing about. Chrome itself isn't doing any user-tracking through cookies, full stop. Websites you visit have 3rd party trackers embedded in them, and they are the ones tracking your behavior. They're watching your every move and using it to build up a profile, so they can send you targeted ads. But since they're 3rd party, you have no control over what they learn about you.
Clearly the right way forward is decentralization: you should have control over your own data, and choose exactly what a site knows about you (if anything). The only way to do that is to move the data into your browser! I don't understand why the Privacy Sandbox initiative isn't seen more positively, when it gives you direct control over your profile.
This kind of writing makes me question if the author understands the tech they're writing about. Chrome itself isn't doing any user-tracking through cookies, full stop. Websites you visit have 3rd party trackers embedded in them, and they are the ones tracking your behavior. They're watching your every move and using it to build up a profile, so they can send you targeted ads. But since they're 3rd party, you have no control over what they learn about you.
Clearly the right way forward is decentralization: you should have control over your own data, and choose exactly what a site knows about you (if anything). The only way to do that is to move the data into your browser! I don't understand why the Privacy Sandbox initiative isn't seen more positively, when it gives you direct control over your profile.