Content targeted / display ads would fix this. By design, they pay sites a premium for quality content, unlike user targeting which pays for quality eyeballs.
If user targeting were banned, we’d be back to economic incentives for content creators that are similar to pre-internet media and publishing.
In particular, you’d be paid for having a consistent measurable audience, which means the money would go to distribution channels that had high quality editors and curation. Today’s ad netwoks funnel that money to clickbait farms.
Only partly cuz Content is easy to copy and duplicate and rebroadcast. All of which the platforms have made free and easy. That has to be addressed.
Cuz One journo surfaces info. 6000 journos copy it and broadcast it and all expect to paid.
The solutions have to built around content reduction cuz right now we are over loaded with millions of people creating nothing new and expecting to be rewarded.
Not true. The 6000 copycat “journalists” aren’t going to be able to find quality advertisers for their chatgpt garbage mill / copyright infringement site.
Today, they get paid the same as the original journalists, specifically because ad auctions are designed to transfer all wealth to the middlemen, and therefore commoditized content creation and distribution.
If user targeting were banned, we’d be back to economic incentives for content creators that are similar to pre-internet media and publishing.
In particular, you’d be paid for having a consistent measurable audience, which means the money would go to distribution channels that had high quality editors and curation. Today’s ad netwoks funnel that money to clickbait farms.